内容摘要：Private equity has long made its living turning around distressed companies.Could the industry reviv bad credit motorcycle loans guaranteed approval

Private equity has long made its living turning around distressed companies.

Could the industry revive a struggling college sports league?bad credit motorcycle loans guaranteed approval

The Pac-12 Conference is seeking a $500 million investment from a private equity partner for a 10% stake in the league's TV network and other commercial assets,

according to The Oregonian

. A possible deal could reportedly value the new business at between $5 billion and $8.5 billion, per the conference's plans. It would also include broadcast and sponsorship rights, merchandising, and distribution agreements.

It's unclear if any formal discussions between the Pac-12 and potential investors have begun.

Embattled Pac-12 commissioner Larry Scott presented the plan to Pac-12 leadership last November, per the report, and if a deal is struck, it could provide the conference's 12 schools with nearly $42 million apiece. The money is much-needed. The Pac-12 Network has struggled to generate revenue comparable to other Power Five conferences such as the SEC and the Big Ten, the latter of which is set to distribute $15 million-plus more annually to its schools than the Pac-12 currently does to its member institutions.

Why would a PE firm be interested in such a deal?

In 2011, the Pac-12 signed a 12-year television contract with ESPN and Fox worth some $3 billion. The deal expires in 2024 and the upcoming contract could provide a nice cash infusion within a typical five-to-seven-year investment timeline. And an investor wouldn't have to do much in the meantime other than front the money, since a proposed deal from the Pac-12 would see the conference retain operational control.

But any firm would be attaching itself to a league that's been criticized for spending too much on its conference headquarters in downtown San Francisco, overseen a raft of high-profile officiating errors in football, and failed to produce a team that reached the College Football Playoff in three of the past four years,

plus other controversies

. The Pac-12 has responded by hiring FleishmanHillard, a PR agency that specializes in crisis management, again per The Oregonian.

When the conference created its own network following the deal with ESPN and Fox, it touted that the Pac-12 Network was independently owned and thus would get 100% of the proceeds. But that arrangement so far hasn't been very lucrative. The conference has failed to strike a deal with DirecTV because of a disagreement over media rights, costing the Pac-12 millions and hurting its national exposure. Meanwhile, Scott himself has drawn criticism for his $4.8 million salary,

per a USA Today report

, which was more than double his Big Ten and SEC peers in 2016.

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